Brief: Facebook & Instagram Ad Campaign Support for VEDA Overview: VEDA is a property development brand focused on building sustainable, wellness-driven homes with timeless design. We are preparing to launch a paid social campaign across Facebook and Instagram to promote our flagship development, Kingswood. All creative assets (graphics, videos, and copy) are complete and ready to go. What We Need: We are looking for an experienced Facebook Ads Manager/Media Buyer to help us with the technical setup and optimization of the campaign. Specifically, we need someone who can: • Define and build the right audiences: Leverage data, insights, and Facebook’s targeting tools to ensure we are reaching the ideal buyer personas. • Set up campaigns in Ads Manager: Create campaign structures, ad sets, and ads within the platform, ensuring everything is correctly linked (pixels, UTM tracking, etc.). • Advise on best practices: Offer guidance on budget allocation, audience segmentation, and ad placements to maximize effectiveness. • Launch and monitor initial performance: Oversee the campaign’s launch to ensure it runs smoothly and provide quick feedback on any immediate optimizations. You Won’t Need To: • Create or edit any ad creative or copy — this is all completed. • Develop a full strategy from scratch (we have a clear marketing message and audience outline based on the StoryBrand framework). Ideal Experience: • Proven track record managing Facebook and Instagram ad campaigns, ideally for property, real estate, or high-value products. • Strong understanding of audience building, custom audiences, lookalike audiences, and retargeting. • Confidence using Facebook Ads Manager, Business Manager, and Pixel setup. • Analytical mindset, with the ability to read data and suggest meaningful adjustments. Timing: We aim to get this campaign live within the next 2 weeks. Budget: Please provide a quote for your services, or your hourly/daily rate.